How do we promote our Artists through Yirecords.com?
After translations are complete, it is easier to promote a musician in China. Yi Records is open to translate content for all musicians, but not every band that we assist in translation work can join our artist's page. The bands that we feel would attract Chinese listeners, have an international appeal, or are just simply good - have an opportunity to join our Artists page. The Artists page is designed to choose at least 3 similar Chinese bands to compare with, in order for listeners to have an easier path in finding music they enjoy.
How do we facilitate promotion in China?
The founders of Yi Records are extremely involved in the Chinese music scene – indie, punk, folk and beyond. Whether it is through other music promotion jobs, websites, or even performing in local Chinese bands- our unique knowledge of this growing music scene lends us a credible eye in discerning where to promote. Through our "Artists Comparison" network, Yirecords will choose the right magazines, venues, and websites that tailor to our Artists style.