Translation Service

Why choose Yi Records?
Yi Records is dedicated to our goal of ensuring music from around the world reaches all audiences. Our translation service is what sets us apart from most record labels. With the use of trained linguists in Chinese/English, Yi Records can help artists from abroad create webpages in Chinese.

 

Why translate web content?

The Internet is an important source of information on musicians. For listeners in China, the ability to read a webpage on an artist of interest allows them to easily read the musician’s current news, tour dates, and stream music. Reading this in one’s native language is a more personal experience and allows the user to gain a more in depth understanding of the artist.

 

How do we translate?

A major premise for Yi Records is the deliverance of accurate translations. Every translation will use two translators (one Chinese and one American) who are both bilingual. Our philosophy on translation is that true understanding of a language’s idioms requires two translators, in order to make the new translated content sound native and accurate.

 

Promotion Service

How do we promote our Artists through Yirecords.com?

After translations are complete, it is easier to promote a musician in China. Yi Records is open to translate content for all musicians, but not every band that we assist in translation work can join our artist's page. The bands that we feel would attract Chinese listeners, have an international appeal, or are just simply good - have an opportunity to join our Artists page. The Artists page is designed to choose at least 3 similar Chinese bands to compare with, in order for listeners to have an easier path in finding music they enjoy.

 

How do we facilitate promotion in China?

The founders of Yi Records are extremely involved in the Chinese music scene – indie, punk, folk and beyond. Whether it is through other music promotion jobs, websites, or even performing in local Chinese bands- our unique knowledge of this growing music scene lends us a credible eye in discerning where to promote. Through our "Artists Comparison" network, Yirecords will choose the right magazines, venues, and websites that tailor to our Artists style.